John Zhaoying is the SL avname of John Jainschigg, Executive Director, Internet and Community Laboratory, ZiffDavisEnterprise Media. He created the metaverse business unit for publisher United Business Media and founded Life 2.0 Summit, the largest virtual event for metaverse developers. He is Chairman of the advisory board of World2Worlds, Inc., an international social media strategy, technology and design consultancy producing large-scale virtual events, unique assets and programs for global corporations, foundations, universities, government and other entities seeking to leverage immersive environments for commerce, marketing, education, and collaboration.

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